Something I love about working in creative marketing is being able to put my creative skills to use in new ways and new industries. I love coming up with different ideas on how to present something and perfecting it before I send it out into the internet. I also believe the best way to save a client time and money is through using content that’s readily available instead of spending the client’s time and money to reinvent the wheel so to speak. Engaging with wholesalers and other customers through reposting & restory-ing has yielded excellent engagement and higher numbers on posts and follower growth and well worth the time and effort.

With SCF, I leaned in on who the ideal Stone Cold Fox girl really is. She's effortless, breezy, a natural beauty, a California girl at heart, loves a sexy silhouette and all things silk and lace. Upon taking over the Instagram profile, I noticed there was a lack of a clear brand voice. All we needed to inject in our stories, was a natural bit of personality, some organization and aspirational copy. SCF's natural voice is a young flirty female who’s easy going and loves a luxe lifestyle. With each new product launch, I chose to showcase the confidence and beauty our customers would feel/felt when wearing our locally designed and produced pieces.