what does it mean to celebrate life?
Life is made up of moments good and bad. It’s daily challenges are both known and unknown which make this life one worth living. And sometimes it’s full of despair with little pockets of hope. Currently, it seems like all the world has to offer lately is fear of the unknown...but when we take a second to step back and breathe, we realize there is always something worth celebrating. Whether it be health, happiness, work, or togetherness, there is always something that is worth celebrating. It’s time to celebrate because you just got promoted. Send that group text letting your friends know where the party's at. Proposing to the love of your life over that same bottle of sake you guys drank on your first date is going to make for a nice story you’ll tell your kids one day.
Life is meant to be celebrated, make sure you’re always prepared.
out of home
in store activation
CHOOSE HOW TO CELEBRATE
Was this Monday harder to get through than all the other Monday’s that came before it? Maybe your celebration today consists of is coming home to a glass of your favorite Rose and your dog because you got through it and tomorrow is a new day. Your sister and you have been fighting lately but tomorrow is her baby shower and even though she’s stubborn sometimes you still want to celebrate with her over some non alcoholic bubbles. Your mother in law made an underhanded comment about your “risque” engagement party dress but you're in love and excited about celebrating your future with your new fiancé.
There are a lot things worth celebrating and most celebrations evoke various emotions such as joy, excitement, kindness, peace, forgiveness. These are all important reasons to celebrate in your day to day life and BevMo wants you to always remember that. No emotion is too small, because even the small things are worth celebrating. What’s inspiring you to celebrate today?
An iPad would be placed at the front entrance of the store. Upon walking up to it, it asks "What can we help you find today?" It wouldn't talk out loud to you though because most people honestly find that sh*t annoying. Enjoy searching for whatever you need in sweet sweet silence.
Depending upon what you select it, say “peace” because it's been a REAL week and you could use a little alcohol and chill. The iPad would bring up a selection of Dry Champagnes, all kinds of pretty pink Rosé, and sipping Mezcals to choose from. It's true, Peace comes in many flavors.
Once you select your ideal drink of choice, it'll give you cool details like where it's from and other fun facts true wine snobs and only well trained bartenders know (you're welcome!). If you're happy with your selection and ready to grab it and go, the device will also direct you to what aisle holds your perfect pick.
UBER PARTNERSHIP
BevMo encourages everyone to let loose and enjoy celebrating life but what happens after the party’s over? If you spend $50+ stocking up for your celebration at any of our locations or online, you’ll receive a rideshare code for a free ride to pass out to each of your guests “Just like you, we care about your guests getting home safe after a night of celebrating and we want to make sure we do something about it.” - CEO of BevMo Dimitri Haloulos
social
WHO DO YOU RAISE A GLASS TO?
Bevmo would also sponsor a filter on Snapchat & Instagram stories which would encourage users to express who or what moment they’re raising a glass to. From the tiny celebrations of not burning a dinner you slaved over, to celebrating important milestones, users would write in what they’re raising a glass to.In addition to tagging Bevmo in their IG stories, we’d be able to repost these heartfelt, funny, and honest moments to our main page, sharing them with other fans of the brand.
