Showing Up On Stories
I created a mock IG story to help the new collection come to life on social. To help set the scene and mood, I used videos and photos from Hawaii, along with detail shots and videos from in store, showing textures and design choices. Ideally, the story would include behind-the-scenes moments to give the audience the feeling of being there. Personally, I’d like to take advantage of videos with the garments in-action, making these shots almost function like a runway sizzle reel.
Touching on why the brand chose Oahu,
would be an important and significant piece in telling the story of the new collection. Glossing over the sustainable importance, or the personal connection, or the collection inspiration by just posting a single image of a product seen on North Shore would also be a missed opportunity. I’ve only visited once a long time ago now, but it's a gorgeous location that's worth highlighting to your audience who might even be inspired to go there after they buy a really chic jumpsuit...
